Client -Sky Backstage, O2 London
Interactives designed by
David Bickerstaff for Newangle
Code designed by Field
Sky customers are invited to head behind the scenes for red carpet glamour at Sky Backstage. Newangle were commissioned to develop two interactive experiences to delight Sky’s valued guests.
Under the creative direction of David Bickerstaff, Newangle developed a huge interactive wall where guests could create digital paintings by making whole body movements and gestures. Guests are also invited to walk the red carpet to strike a pose at the paparazzi wall where their photos are taken and displayed on a bank of large screens. Guests are given a card with a unique code that gives them access to their picture on the Sky website.